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Knowledge Marketing Publishing Services
All your needs handled with one vendor!
Knowledge Marketing Publishing Services (KMPS) offers fully integrated touch point solutions to publishing companies that generate one-to-one business relationships between:
- the Publisher and the Reader
- the Reader and the Advertiser, and
- the Publisher and the Advertiser.
These touchpoints generate better relationships and increase income streams for our publishing clients. KMPS can build an integrated package
of services for you, or can be offered as single solutions to best meet your needs. We offer the following services:
Front End
- Receive your publication’s mail at our local post office
- Open, sort and batch all mail by category, including fax/ telephone/email orders
- Manage web orders
- Manage USPS Address Change Service records
Data Entry
- Update subscription files, and make necessary additions, deletions or changes
- Code all records to comply with audit requirements
- Process miscellaneous transactions
- Conduct manual and electric deduping procedures
Customer Service
- Provide incoming 800-numbers for subscriber calls
- Handle subscriber concerns via mail, e-mail or telephone
- Generate back issue, claims, and damaged issue delivery
Create and Host Online Subscriber Pages
- Email notifications for digital editions
- Blast e-newsletters, editorial content and third party emails
- Online subscriber surveys
- One centralized system, one centralized database
Create and Host Online Digital Editions
- Create, manage and track online reader behavior
- Convert print readers to online subscribers
- Comprehensive profile sharing across touchpoints
Back End
- Produce labels or FTP the label file directly to the printer
- Provide supplemental label runs
- Produce postal reports, bar-coded bag tags and pallet tags or provide these in Mail.dat format
- Pre-sort all mailings for maximum postal savings and expedited delivery
- Generate customized statistical reporting
Audits
- Store all necessary materials as required for auditing purposes
- Provide breakouts by print vs. digital editions
- Maintain all record-keeping in strict accordance with ABC and
BPA audit bureau rules
- Prepare audit statements
Special Services
- Provide list rental fulfillment (print and digital)
- Conduct merge/purge on outside lists
- Provide special mailing services, as requested
- Coordinate telemarketing, broadcast fax services Direct
Mail/Print/List Acquisition Services
- HTML Email design services and consulting
Internet Tools
- Provide secure direct client access to your database to get live counts, download lists, generate reports and make inquiries,
using our online system
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